"I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by," one motorist recounted, while (probably) staring thoughtfully into the distance before getting back to arguing with his insurance agent yesterday.
Metro and a bunch of other news outlets reported that a marketing company called Sarafan Advertising Agency unleashed 30 mobile billboards on Moscow featuring a pair of naked ladymellons with a thin censor bar covering the nipples and the text "они привлекают" ("they attract.")
You can see the picture here. It's pretty much NSFW.
The trucks only spent one day tooling around the city before 517 traffic accidents were reported, all attributed to distracted driving caused by the boobmobiles. Apparently that was enough chaos for the cops to finally round up the trucks and ordered they be covered.
As a Sarafan rep is quoted; "We wanted to draw attention to this new format with this campaign."
Welp, the least original marketing scheme (LOOK AT SEXY SEX!) has worked perfectly once again. The little Russian ad outfit's name has now been retweeted and broadcast all over the place thanks to this farce.
Apparently the company's trying to quell motorists anger by offering "compensation costs from us that aren't covered by their insurance" for damage incurred by distracted drivers.
There's definitely nothing new about sexy advertisements in public, or on mobile billboards for that matter. But for whatever reason these rolling knockers did a lot more damage than Heidi Klum on a Victoria's Secret box truck or Japanese singer Hyna sprawled on the side of a semi container.
Images: AP (Not the actual truck, but you get the idea.)