Nitto Tire is making its own little reality show following wildman off-road racer Shannon Campbell while he builds cars, goofs around with his family, and does stuff like turn his shop parking lot into an impromptu go-cart course. Check out the first episode right here.

Shannon’s pretty well known in the off-road world; especially the Ultra4 series where he’s got championship titles and has beaten “The King Of The Hammers.” That’s a fierce, fast desert/rock-crawling race and one of the wildest automotive events in America.

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Racing and fabrication is rolled right in with family life for the Campbells, which should make watching them a lot of fun. As a bonus we don’t have to sit through any YouTube ads to watch it because it’s Brought To Us By Nitto Tire!


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