On his March 5th show Fallon asked his band The Roots if they had any experience with truck ownership, to which they responded negative. An audience member yelled out the suggestion of an F-150, and when Fallon asked "how big is it," the man replied "big enough." The host had a little fun with that one for the rest of the show.
Not to miss a social marketing opportunity, Ford took to Twitter to pitch Fallon on a King Ranch F-150, followed by a similar response from Chevrolet. Ram then took it to the next level, parking a loaded four-door Ram 1500 in front of Fallon's studio at 30 Rockefeller Center with a sign saying "Big enough, Jimmy? Test it out."
In an attempt to squeeze the last drop out of the marketing opportunity, they tweeted a photo of the pickup at the TV host with the hashtag #GUTSGLORYFallon. When Fallon affirmed that he wanted to buy his first truck as opposed to taking a free one, Ram promised to donate the vehicle's MSRP to the charity of his choice which kinda redeems the intense demands for attention they threw in his face.
Automotive News neatly organized the automaker's tweets, which was a great idea so I'll do it too:
So what truck does the Truck Yeah! commentariat think the actor/comedian/famous guy get into, anyway? Before this deteriorates into another brand-bias battle (we are going to revisit that, I promise), let's see if we can legitimately find the perfect truck for the former host of The Man Show.
Wait, what? How many talk show hosts from Bay Ridge named Jimmy are there?