Our time's quintessential cowboy actor Sam Elliot has lent his voiceover talents to Ram once again in their new "Just The Facts" commercial campaign. All the fine print you could fit on a screen wouldn't stop me from trusting that guy's perfect monologuing.

I'm kidding of course, comparing the EcoDiesel's range to Ford's gasoline EcoBoost is a little weird and which EcoBoost engine are they talking about anyway? But that single-cab dually looks bad. ass. And frankly I think Ram has a better lock on the rhinestone cowboy swagger.

But none of that is of real consequence when Sam Elliot's preaching. The guy could mobilize masses with that voice; all I want to do is ride my Ram into the sunset, smoke a Marlboro, and look cool around horses after watching this.

Image: The Big Lebowski