Whether you like it or not, the Rolls-Royce Cullinan is coming. Just don’t call it an SUV. And don’t compare it to a (gross and lowly) Bentley Bentayga.

At least, not when Rolls-Royce CEO Torsten Mueller-Oetvoes is standing next to you. The Cullinan will be built on the new aluminum platform that debuted with the new Phantom, instead of sharing one with BMW.

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While at the European Phantom launch, Automotive News reported Mueller-Oetvoes throwing some serious shade Bentley’s way:

“We are not using mass-manufactured body shells. That limits what you can do on the design side, and it undermines exclusivity massively. You don’t want a camouflaged [Audi] Q7 in that segment. You want to have a true Rolls-Royce.”

Daaaang.

The thing is, the camouflaged mules kind of look like Bentaygas? And honestly, who cares what platform it’s riding on as long as it’s good?