Watching this B-roll of the 2017 Ford Raptor doodling around Michigan’s Silver Lake sand dunes we realized; this must be what every car commercial looks like before it’s tuned up with sweet jumps and sound effects.

Ford’s taking their sweet time teasing out the next-generation Raptor. And wouldn’t they? You need hype as much as horsepower to sell an expensive off-road pickup truck.

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The video we’re talking about, which Ford has put on blast on their media pages, is right here:

The guy behind the wheel of that Raptor was without a doubt having an awesome time. You’d never know from the camera’s perspective though.

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There’s no sensation of speed, no drama. You can barely see the truck in most of these sand-washed clips.

Now let’s look at a polished promotional clip for another off-roader, the Jeep Renegade. Mostly filmed at the very same spot we just watched the Raptor, no less:

I don’t have to tell regular Truck Yeah readers that a Ford Raptor would chew up and bury a Jeep Renegade in an real off-road contest. But if these two videos were extent of your automotive knowledge, I wouldn’t be too mad at you for thinking the lifted Italian compact car was the meaner machine.

We all know commercials are expertly edited and dramatized to sell a product, but I thought it was pretty interesting to see the contrast between two manufacturer’s footage at the same off-road park; one raw and one well-crispy.

It really is amazing what a few star wipes and color saturation can do for a vehicle’s performance, isn’t it?

The new Raptor comes out in a little over a year, and with any luck I’ll be able to drive it for you shortly before that. Then we’ll have our own heavily cut and dressed-up footage of it to knock your socks off with.

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Videos via Ford and FCA. Hat tip to Tavarish for figuring out what to do with this new Raptor video.


Andrew’s the off-road and adventure guy at Jalopnik. Send him an email at andrew@jalopnik.com. I mean, why not right?